Tag Archives: Zwift

Zwift ‘pauses’ smart bike launch plans, announces layoffs

Indoor training platform Zwift has said it has decided to ‘scale back’ its hardware offering, pausing plans to launch a smart bike. As a result, the company said it has ‘implemented changes’ to the organisation of the business, but has not confirmed how many people will be affected. However, according to …

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Evans to host Paul Sherwen Project x Tullio Zwift ‘Uber Pretzel’ ride at Cheetham Hill store

Evans Cycles is set to host the Paul Sherwen Project x Tullio Zwift ‘Uber Pretzel’ fundraising ride at its Cheetham Hill, Manchester, store on Sunday 27th March. The Zwift ride can be joined virtually by anyone, anywhere. Riders will be connected via the Zwift App and guest speakers will join …

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Zwift extends investment into women’s cycling as Paris-Roubaix Femmes avec Zwift presenting partner

Zwift is expanding its investment into women’s cycling with a four-year deal to become presenting partner of the Paris-Roubaix Femmes avec Zwift. The announcement builds on the momentum generated by Zwift’s partnership with the A.S.O for this year’s inaugural Tour de France Femmes avec Zwift. The Tour de France and …

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Wahoo, Shimano and NTT confirmed as official partners for 2022 UCI Cycling Esports World Championships

Wahoo, Shimano and NTT will be the official partners of the 2022 UCI Cycling Esports World Championships, Zwift has confirmed, which will be held on the online fitness platform on 26th February. Wahoo has been named official trainer partner of the event, providing its latest Wahoo Kickr V5 Smart Trainer …

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Zwift announces second year of Black Celebration Series

Zwift has announced the second year of the Black Celebration Series that will run throughout 2022. Launched in 2021, the year-long series begins in February to celebrate Black History Month in the US and Canada. “We take a three-pronged approach to celebrating Black History Month through our Black Celebration Series,” …

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Tour de Zwift returns for 2022 with eight stages for cycling and running

Zwift’s biggest mass-participation tour, the Tour de Zwift, is returning for 2022. The event is back this year with eight stages for both cycling and running, starting on 10th January. Warm-up rides and runs began on 3rd January. The Tour de Zwift is an inclusive stage event that allows Zwifters …

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Winners announced for 2021 Zwift Academy Road programme

Zwift has announced Maud Oudeman and Alex Bogna as the winners of the 2021 Zwift Academy Road programme, following a week-long final held in Mallorca. Oudeman will join Canyon//SRAM Racing and Bogna will join Alpecin-Fenix from 1st January 2022. Zwift Academy Road saw a record of over 150,000 riders take …

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Supersapiens, Precision Hydration and Zwift partner with Voxwomen to form Vox Performance Project

Supersapiens, Precision Hydration and Zwift have partnered with international women’s cycling hub Voxwomen to form the Vox Performance Project. The Performance Project will highlight the importance of education around nutrition to provide maximal sporting gains. The four brands ran a competition online to give ten female riders the opportunity to …

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Indoor training platform Zwift expands new world

The hugely popular indoor training and racing platform Zwift has expanded its new map, doubling the size of its latest virtual location.  Makuri Islands, which was released in May, now features new roads in the form of Neokyo, a futuristic reimagining of Japan’s major cities.  Zwift, founded in 2014, has …

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Ten Zwift Academy Road finalists announced

Zwift has announced the ten finalists for the 2021 Zwift Academy Road programme. Five women and five men will now progress to the Zwift Academy Road Finals in Mallorca, Spain where they will compete for a professional cycling contract with either CANYON//SRAM Racing or Alpecin-Fenix. More than 150,000 riders took …

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