A year on from the inaugural Tour de France Femmes avec Zwift, Zwift has commissioned a report to measure the impact of the race in 2022, using data from Nielsen Sports. Zwift’s report delves into data spanning broadcast and written coverage, audience profiles and social media. It begins by looking …
Read More »Zwift announces first-of-its-kind video integration with Strava
Zwift has announced a first-of-its-kind video integration with Strava, meaning Zwifters can now attach 15-second video clips to their virtual Zwift activities uploaded to Strava. Zwift, the global online fitness platform for cyclists, triathletes, and runners, is the first Strava partner to take advantage of the video API since Strava …
Read More »Zwift announces Scotland world, designed for UCI Cycling Esports World Championships
Zwift has announced its latest ‘world’, Scotland, designed specifically for the UCI Cycling Esports World Championships. At launch, Scotland will contain five routes, three of which will be used in the new multi-format racing that will determine the 2023 Cycling Esports World Champions on 18th February. Zwift said its Scotland …
Read More »The hottest products in the bike trade this October
BikeBiz takes a look at the latest products from across the cycling trade, this month featuring Bianchi, Volt, Canyon, Zwift, Yamaha, Gusset, Frog Bikes, Oxford, Zéfal, Acid and Topeak
Read More »Zwift launches new cycling esports series, the Zwift Grand Prix
Online fitness platform Zwift is today hosting the first race in a new cycling esports invitational series, the Zwift Grand Prix. The new series will feature six new event formats that have “never been seen before in cycling”, said Zwift, prioritising strategic thinking, competitive skill, teamwork, and viewing pleasure. The …
Read More »Zwift launches its first smart trainer, the £449 Zwift Hub
Online fitness platform Zwift has launched its first smart trainer. The Zwift Hub is priced at £449 and includes a pre-installed cassette. Eric Min, Zwift CEO and co-founder, said: “There’s no doubt that Zwift Hub is going to disrupt the market, and we think that’s great news for the customer. …
Read More »Zwift shares product roadmap through to end of 2022
Online fitness platform Zwift has announced a number of additions to Zwift that will make the platform more engaging and fun for both existing and new users. To celebrate the start of Zwift season, Zwift’s product design team has shared its product roadmap leading up to the end of 2022. …
Read More »Zwift launches revamped Zwift Academy Road cycling programme, registration now open
Zwift has announced the launch of the revamped Zwift Academy Road cycling programme. Registration for Zwift Academy opened yesterday, 15th August, and the events begin on 12th September and end on 9th October. While the academy is for all riders, it’s also a talent identification programme and will award two …
Read More »Zwift ‘pauses’ smart bike launch plans, announces layoffs
Indoor training platform Zwift has said it has decided to ‘scale back’ its hardware offering, pausing plans to launch a smart bike. As a result, the company said it has ‘implemented changes’ to the organisation of the business, but has not confirmed how many people will be affected. However, according to …
Read More »Evans to host Paul Sherwen Project x Tullio Zwift ‘Uber Pretzel’ ride at Cheetham Hill store
Evans Cycles is set to host the Paul Sherwen Project x Tullio Zwift ‘Uber Pretzel’ fundraising ride at its Cheetham Hill, Manchester, store on Sunday 27th March. The Zwift ride can be joined virtually by anyone, anywhere. Riders will be connected via the Zwift App and guest speakers will join …
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