Road to the Games: A formal relaxation of the Olympic ‘Rule 40’ marketing guidelines
Sport is business, and sponsorship is often the highest form of visibility and value exchange. At...
Read MoreSport is business, and sponsorship is often the highest form of visibility and value exchange. At...
Read MoreJan 21, 2026 | News
The World Federation of the Sporting Goods Industry (WFSGI) today welcomed the publication of the...
Read MoreDec 16, 2025 | News
The World Federation of the Sporting Goods Industry (WFSGI) today announced a new collaboration...
Read MoreNov 4, 2025 | News
Recently, the Active Children Coalition (ACC) was launched at the MOVE Congress in Denmark, an...
Read MoreSep 29, 2025 | News
The World Federation of the Sporting Goods Industry (WFSGI) gathered with leading global brands...
Read MoreSep 2, 2025 | News
The World Federation of the Sporting Goods Industry (WFSGI) has shared news of a new strategic...
Read MoreMay 23, 2025 | News
The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity...
Read MoreApr 28, 2025 | News
The 2025 WFSGI General Assembly and Board Meeting took place on Tuesday, April 15 and Wednesday,...
Read MoreMar 7, 2025 | News
A new industry report, entitled: the 2025 Global Report for the Sporting Goods Industry ‘The...
Read MoreJan 30, 2025 | Features
This piece first appeared in the January edition of BikeBiz magazine – not subscribed? Get a free...
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