Road to the Games: A formal relaxation of the Olympic ‘Rule 40’ marketing guidelines
Sport is business, and sponsorship is often the highest form of visibility and value exchange. At...
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Tag: WFSGI
New World Economic Forum report positions physical activity as critical driver of economic resilience for the $2.3 trillion sports economy
The World Federation of the Sporting Goods Industry (WFSGI) today welcomed the publication of the...
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WFSGI Launches ESG Academy with XU Group
The World Federation of the Sporting Goods Industry (WFSGI) today announced a new collaboration...
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WFSGI Amongst Founding Members of new Active Children Coalition
Recently, the Active Children Coalition (ACC) was launched at the MOVE Congress in Denmark, an...
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WFSGI highlights global sports brands celebrating UN recognition of physical activity
The World Federation of the Sporting Goods Industry (WFSGI) gathered with leading global brands...
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WFSGI partners with Intertek to launch game-changing global product compliance solution
The World Federation of the Sporting Goods Industry (WFSGI) has shared news of a new strategic...
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WFSGI launches physical activity impact report
The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity...
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WFSGI hosts first general assembly in China
The 2025 WFSGI General Assembly and Board Meeting took place on Tuesday, April 15 and Wednesday,...
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New WFSGI 2025 Global Report for the Sporting Goods Industry Released
A new industry report, entitled: the 2025 Global Report for the Sporting Goods Industry ‘The...
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WFSGI: Uniting the Cycling Industry to Fight Global Inactivity
This piece first appeared in the January edition of BikeBiz magazine – not subscribed? Get a free...
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