Tag Archives: Silverfish UK

Silverfish UK has strengthened its marketing team with two new appointments. Rich Ford recently joined the team as digital marketing executive. Ford’s marketing experience includes content creation and design in publishing and, most recently, in sports retail with Pro Direct Sport. As well as handling outbound email, Ford’s remit includes …

Rebecca Morley examines the UK mountain bike market and what’s behind the rise in popularity

The Silverfish UK website is now fully back online and the distributor is taking orders and shipping as normal after a ‘massive’ team effort involving every part of the business and support from its IT partners. On 2nd July, systems were affected by the major ransomware cyber-attack aimed at US …

Silverfish UK has been affected by the ransomware attack on US software company Kaseya, with its website and order processing system currently out of operation. No data was accessed or extracted as part of this attack, the distributor said, and it is working hard and as quickly as possible in conjunction …

Peaty’s has introduced its new range of readily biodegradable greases. Peaty’s Bicycle Assembly Grease Peaty’s Bicycle Assembly Grease uses the latest generation of base oils and additives to provide long-lasting, low friction performance under extreme loads. Meeting the Ultimate Biodegradability OECD test 301B, Peaty’s Assembly Grease has a high resistance …

Peaty’s has added the LinkLube All-Weather Premium to its product line-up. It is designed for long rides in mixed weather conditions and uses the same scientific approach as the brand’s LinkLube All-Weather. According to the brand, the LinkLube Premium penetrates deep inside the chain and replaces moisture, grit and grime with …

Ed Richardson has joined the Silverfish UK sales team to look after the North of England as territory manager. The appointment fills the vacancy left by Pete Clegg’s recent internal move to take up a newly expanded position of national account manager. Prior to joining Silverfish, Richardson worked for nearly …

100% has launched its spring 2021 MTB riding gear collection. The collection includes ‘everything a rider would need and pushes the performance boundaries of technical mountain bike riding apparel and protection,’ said the brand. Leading off the 2021 collection is the all-new R-Core Concept. When paired with the R-Core X …

Michelin has launched the new Wild Enduro Racing Line mountain bike tyre range. Available in front-and rear-specific versions, the Michelin Wild Enduro Racing Line tyres are available in 29×2.40 to suit the race bikes used today at the highest levels of the sport, and by riders who ride aggressively on …

Peaty’s has added the LinkLube Wet to its product line-up. LinkLube Wet Weather chain lube is a readily biodegradable blend of oils, waxes and powerful corrosion inhibitors that will give riders a ‘super smooth, hyper-durable, quiet running chain in the wettest, filthiest riding conditions’. “Born out of the gruelling requirements …