Tag Archives: Silverfish UK

Michelin launches two new BMX racing tyres

Michelin has launched two new BMX racing tyres, the Pilot SX and Pilot SX Slick. These performance tyres form part of the brand’s Racing Line range of rubber and are targeted at competitive racers and riders looking for ‘the ultimate blend of speed and grip to compete at the highest …

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Ride Concepts introduces new Vice Mid shoe

Ride Concepts has introduced the new Vice Mid. The shoe has been designed to offer “additional protection, uncompromising pedal feel and a perfect blend of style and performance”. It is available in two colours, including an Andreu Lacondeguy signature model. The Vice Mid was developed with Lacondeguy and the Ride …

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Michelin launches two new trail and all mountain tyres

Michelin has added the new Force AM 2 and Wild AM 2 to its range of MTB tyres. The tyres join the Competition Line and are designed to satisfy the needs of all mountain and trail riders looking for extra grip and performance. Taking their inspiration and borrowing technology directly …

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Richie Rowland to become country manager for Mondraker UK

Mondraker has provided further details on its future plans following the recent announcement of the end of its partnership with Silverfish. Richie Rowland is to take up the role of country manager for Mondraker UK, after ten years of brand managing Mondraker within Silverfish UK. “The dealer direct strategy is …

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Silverfish launches 2021 brand highlight videos to help fill COREbike gap

Silverfish is launching a series of brand videos aimed at giving dealers an overview of 2021 product highlights, to help fill the gap left by the cancellation of this year’s COREbike. The 2021 Silverfish range catalogue is also being launched this week. Featuring cover artwork from US illustrator Jeral Tidwell, …

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Silverfish appoints Peter Clegg as national account manager

Peter Clegg is set to take up a newly expanded position of national account manager at Silverfish from 1st February. Currently Northern territory manager, Clegg has an in-depth knowledge of Silverfish’s portfolio. Before joining the distributor in 2008, Clegg worked in senior sales roles at Bianchi/Cycleurope. “We are really pleased …

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Birzman initiates safety recall of Pump Up tubeless inflators

Birzman has initiated a safety recall of all Pump Up tubeless inflators (BM17-PUMP-UP & BM20- PUMP-UP) sold since 2017. A statement read: To our Birzman community, the safety of our customers is and will always be our highest priority. We have identified a potential safety issue: the condensation of moisture …

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Mondraker to extend dealer direct strategy to UK after ten years with Silverfish

Mondraker is to extend its current dealer direct programme to the UK from the start of the 2022 model year, after ten years in partnership with Silverfish. “We have been operating dealer direct across many parts of Europe for some years now but excluded the UK from this strategy as …

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