The Show Must Go On. But Which One(s)?
By James Dando, Business Director, SHIFT Active Media As the global cycling trade show calendar...
Read MoreBy James Dando, Business Director, SHIFT Active Media As the global cycling trade show calendar...
Read MoreSHIFT Active Media has announced a new webinar to help brands navigate the rapidly evolving...
Read MoreThe conversation around Diversity and Inclusion (D&I) in the cycling industry is often framed...
Read MoreThe cycling industry will be returning to the Laguna Seca Raceway for the Life Time Sea Otter...
Read MoreJan 7, 2026 | Appointments, News
Shift Active Media has announced Rachael Burnside in the newly combined role of Head of PR and...
Read MoreNov 6, 2025 | Opinion
You’re a UK-based full-service marketing agency with clients based in Western and Asian markets....
Read MoreOct 22, 2025 | News
Shift Active Media has announced the launch of Leaderboard, a unique brand measurement service...
Read MoreJul 25, 2025 | Features
In May, we announced the 18 people who would judge each category in this year’s BikeBiz awards. To...
Read MoreJun 30, 2025 | News
Castelli has appointed Shift Active Media to manage global PR and Communications for the brand....
Read MoreMay 23, 2025 | Features
This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free...
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