You’re a UK-based full-service marketing agency with clients based in Western and Asian markets. The media is increasingly talking all things China – from EV to consumer electronics, and now cycling. What’s your take on it? That’s how this feature started. An open question, and a genuine interest in exploring …
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Shift Active Media has announced the launch of Leaderboard, a unique brand measurement service designed specifically for the industry. Leaderboard offers cycling businesses a cost-effective and simple way to gain access to insightful data that tracks brand strength, monitors marketing performance, anticipates future shifts in market share, and benchmarks against …
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In May, we announced the 18 people who would judge each category in this year’s BikeBiz awards. To allow you to get to know the judges better, we’ve asked them all to give us insight into who they are, what they do and a little more about them. Next up, we hear from …
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Castelli has appointed Shift Active Media to manage global PR and Communications for the brand. The announcement, which comes following a competitive pitch process, will see the Bath-based business working in close collaboration with Castelli’s global team and local markets to “communicate Castelli’s rich heritage that defines its leading position …
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This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free subscription to BikeBiz. We talk to Rachael Burnside, Founder of Uplift and Head of Marketing and Growth at SHIFT Active Media, about Uplift’s role in preventing industry attrition and fostering professional growth for women in the cycling industry. …
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This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free subscription to BikeBiz. Why the cycling industry needs to address how mountain biking is represented to expand its market. Mountain biking is… When you think about that, what springs to mind? What is mountain biking for you? What …
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The latest issue of BikeBiz magazine is now online. Read the April 2025 Digital Edition of BikeBiz now! In this issue, we talk to some incredible people helping to shape the future of the cycling industry. From talks about inclusivity to access to cycling for all, the April issue explores diversity, …
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The Taipei Cycle Show always marks a key moment in the calendar, with the cycling industry converging in the global epicentre of manufacturing for an early season opportunity to connect and collaborate. Here, Tom Foy, head of PR at Shift Active Media, shares insights and takeaways from his time at …
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SHIFT Active Media has been selected by Cure Leukaemia to lead communications and industry engagement for The Route, the charity’s flagship women’s cycling event. “We rarely get the chance to bring our cycling expertise to a cause that transcends the world of bikes. In partnering with Cure Leukaemia we have …
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On Thursday, February 13, Doug Baker, Shift Active Media’s Chief Strategy Officer, will host a webinar titled “What’s Next? 2025: A Data-Driven Look at Riders’ Appetite for Cycling in the Year Ahead.” The agency will soon release its latest research enabling cycling brands to navigate 2025. Now in its third year, …
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