Tag Archives: Saddleback

Saddleback Ltd has bolstered its external sales force for MTB in the north of England and Scotland. As of Monday, April 8, respected area sales manager Jonty joined the Saddleback family. Bright takes with him a wealth of MTB experience following his 20 years in the industry, to focus on …

Wilderness Trail Bikes (WTB) has joined the Saddleback family of brands. For more than 40 years, WTB has been innovating its portfolio of cycling products. From its humble beginnings, with the founders tearing down Mt Tam back in 1982 on ill-equipped cruisers, WTB now produces a range of tyres, saddles …

Chris King Precision Components is set to re-release its popular matte mango anodized components after an 18-month hiatus. Matte mango will be a part of King’s 2024 colour assortment from now on, which includes black, matte black, two tone black gold, midnight, matte turquoise, red, silver, gold, and 3D violet. …

Cycle distributor Saddleback has just added Feedback Sports to its portfolio. US-based brand Feedback, which offers premium bike stands, portable trainers and bike storage systems, was previously distributed by 2Pure in the UK, before the distributor went into administration earlier this year.  Bristol-based Saddleback will now be responsible for bringing …

Saddleback has announced the return of its in-house trade show for 2023.  The Bristol-based distributor will be welcoming dealers to its warehouse and offices on September 12-13 this year, with plans to showcase brands, launch new products, and welcome some professional riders.  Last year’s event featured food and drink trucks, …

Troy Lee Designs has announced the launch of its new Flowline range of MIPS helmets, which includes the Flowline SE, the Flowline and the Flowline Youth. The new Flowine SE and Flowline helmets are two new half shell MTB helmets, designed with a new approach from Troy Lee Designs with a futuristic minimalism design …

Moots has launched the new Vamoots CRD road bike. The Vamoots CRD is the ‘next evolution’ in the Moots premium titanium frame manufacturing, combining the finish Moots is renowned for with an updated, racier road geometry and modern full-integration design. First glimpsed at the Chris King House Show, the Vamoots …

Wolf Tooth has launched the new Resolve dropper post. The patented Resolve technology fully bleeds the system when used, making sure droppers never develop that ‘irksome squish or sag’, said the brand. “Whereas most of the competition relies on internal floating pistons (IFP) which are prone to failure, often prematurely, …

Last month saw the return of Saddleback’s in-house show for the trade, featuring pizza, tacos, and some exciting new products on display. PR and events executive with Saddleback, Josh Lambert, talks BikeBiz through the latest developments at the distributor

Wolf Tooth Components has launched its Echo Lock-On Grips, made for MTB riding. The rubber material is soft and tacky to the touch, while the alternating diagonal pattern of the grip keeps the rider’s hand in place with or without gloves in any conditions, the US-based brand said. The grips …