Tag Archives: Pinarello

Pinarello has opened its new MyWay customisation portal. The new process will be an immersive experience, the company said, thanks to the utilisation of the latest 3D gaming technology. The new MyWay system will allow cyclists to choose from three different graphic layouts – mono, faded, and cut – along …

Diego Colosio has been appointed commercial director of Pinarello. Colosio will be responsible for the coordination and development of the sales team, front and back office, as well as group level demand planning. He will report directly to CEO Antonio Dus. Sergio Meneghin, sales area manager, and Elisa Grosso, customer …

Pinarello has launched the new Dogma F. The brand said it put handling first when designing the Dogma F. “So often, cycling brands focus on weight, but the scales are misleading, and out on the road it’s responsiveness and comfort that matter more than shaving off a few grams,” it …

The INEOS Grenadiers will continue to race on Pinarello bikes for the next four seasons. Since 2010, the team has raced 17 different models of Pinarello. “We have been racing on Pinarello bikes since our inception and it has always been a partnership grounded in a shared love of racing …

Fausto Pinarello, together with majority shareholder L Catterton, has announced key investments in top management, creating an organisational structure designed to ‘boost growth initiatives and accelerate the brand’s development’. In recent months the team has added several key roles, including Maurizio Bellin, chief of operations, Federico Sbrissa, chief marketing officer, …

Pinarello has unveiled the official Dogma F12 INEOS Grenadiers livery. Formerly known as Team INEOS, the INEOS Grenadiers team will ride the upcoming 107th edition of the Tour de France on the Pinarello Dogma F12 and F12 X-Light – now updated with a new navy blue and red team-branded colourway. …

Pinarello has announced its MY2021 range in full, after the recent unveiling of the Paris and all-new Prince. Among other developments, MY2021 sees three new stock colourways join the existing collection of 12 available for the Grand Tour winning Dogma F12 Disk. Customers are now able to choose from 565 …

Pinarello has added the Paris to its MY2021 range, alongside an all-new Prince. Both the Prince and Paris frames draw from the technological innovations seen on the Dogma F12, and both models are available in an increased range of sizes. Pinarello Prince The MY2021 Pinarello Prince is available in disc …

Cicli Pinarello has appointed Uberto Thun-Hohenstein as chief executive officer. Thun-Hohenstein brings a wealth of industry experience, following a series of senior positions in an international career spanning a number of European markets, including 27 years at Pirelli. His main objective in his new role at Pinarello will be to …

As the technological revolution gathers momentum within sport, Alexander Michael explores the new world of virtual cycling