La Passione has appointed Nicolò Ildos as head of special projects. The former Campagnolo and Fizik marketing manager will be responsible for branding and communication special projects. “The last months have been fantastic both on the business and the sports side,” said Giuliano Ragazzi, La Passione CEO. “We’ve just celebrated …
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La Passione Cycling Couture is set to be a technical partner of the Movistar Team in 2022. During the next season, the team will be wearing technical cycling clothing designed and produced specifically by La Passione. “As many people already know, I have been passionate about cycling since I was …
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La Passione has secured its long-term strategic growth plan with a new investment round. The direct-to-consumer clothing brand has received a new capital increase of €7 million over four years that will enable it to increase its brand awareness, explore new territories and accelerate its growth in the market. “We …
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La Passione has launched the new Grace collection. The jersey is made by matching two two-way stretch fabrics that combine a balanced mix of microfiber and Lycra to ensure the ‘best aesthetic and functional characteristics’. Special mesh panels along the sides and the back provide proper stability and a continuous …
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La Passione has presented its new capsule collection. “This capsule collection is all about the last four decades of modern cycling, when champions challenged the traditional rules and made new ones,” said Giuliano Ragazzi, CEO and founder at La Passione. “Their way of attacking, of feeling like the stars of …
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Tom Boonen is set to become the global brand ambassador of La Passione. The brand, founded by Giuliano Ragazzi and Yurika Marchetti, has chosen its new ambassador to “further strengthen the core values that link it to the cycling world”. “It is pretty well-known that the name of the company …
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