Dutch bicycle subscription service, Swapfiets, has opened its second London store, with the news of its Waterloo location opening doors arriving in tandem with the launch of the brand’s new Power Plus e-bike.
The new Waterloo store is said to embody Swapfiets’ mission “to create more than just a pick-up / repair shop” and instead delivers “a hub for Londoners to learn more about cycling” and a means to engage with Waterloo’s growing active travel community. In the future, we’re told that this could even include events and talks hosted by the brand’s cycling experts – always on hand to give advice about city cycling.
With some 4000 Londoners already riding Swapfiets bikes, the opening of the Waterloo store – doubling Swapfiets’ footprint in the capital city – comes at an important time for the business.
Power Plus: Swapfiets ebike
The arrival of the new Power Plus e-bike is clearly positioned as “designed for more power, less effort and everyday urban needs.”
From picking up your groceries to dropping your children off at school – yes, you can safely attach two child seats on this bike – the newest addition to the Swapfiets roster is optimised for city dwellers. A unisex design, equipped with two handbrakes (a new feature on this model), the Power Plus also comes with automatic front and rear lights and anti-theft double locks. Another ‘we know our customers’ feature – the entire frame is coated in high-visibility safety paint, which makes the bike significantly more visible at night, where visibility aims to enhance rider safety.
- The Power Plus is equipped with a Shimano EP6 motor and a battery offering a range of up to 120km – real-world cycling from Crystal Palace to Waterloo and back almost nine times before needing to recharge (which takes 3.5 hours).
- For ease of use, the Power Plus also has a single speed gear that easily reaches 25km/per hour at top speed.
With Londoners facing rising tube fares and shelling out up to £325 per month on travel*, Swapfiets says it offers a worry-free alternative with its monthly subscription, “coming in at just a third of the cost of the average commute (£89.90).”
Swapfiets: A worry-free, affordable way to get on two wheels
- Dutch high-quality e-bikes – developed from the best of Dutch know-how.
-
All-inclusive service. Get your own e-bike with free repairs, maintenance and basic theft coverage included. Pay per month and cancel any time.
-
Fast support. Issue with your bike? Swap it or get it fixed within 10 minutes at the store, or let Swapfiets come to you.
Rory MacPhee, UK Country Manager at Swapfiets, said: “Cycling is key to making cities greener, healthier and on the whole, better places to live. Our mission at Swapfiets has always been to provide Londoners with the most convenient, worry-free cycling experience possible. Bringing our most premium and powerful bike to market in conjunction with our new store opening is an amazing step towards offering even more Londoners worry-free bike subscriptions.”
The new Power Plus can be tested for free at both Swapfiets stores at 58 Commercial Street and 192 Hercules Rd, or by visiting Swapfiets online to subscribe.
