Beach and town cruisers to be in stock with distributor by March

Surf Sales announces Electra distribution deal at London Bike Show

Surf Sales revealed to BikeBiz at the London Bike Show, running from Thursday last week through the weekend, that it will carry the Electra brand.

Stock could arrive as soon as early March, according to a spokesperson on the stand and it is expected that a large part of the accessory line will come with the delivery.

Surf Sales’ representative told BikeBiz "Electra fits in nicely alongside our other brands and we look forward to stock arriving in around six weeks time."

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