Stefan Wyman joins 4Season Collective

4Season Collective has welcomed Stefan Wyman to its expanding team in a marketing and brand role.

Wyman will be based at the 4Season studio in the Peak District, after spending many years working overseas primarily alongside his recently retired wife Helen Wyman. He has already taken the lead on several key event accounts, 4Season Collective has said, and he will be seen at some of the UK’s most high profile events in road, gravel, MTB and cyclocross.

Bruce Dalton, strategic director at 4Season Collective, said: “I’ve known Stefan for many years now and seen his work from both sides of the fence. Following his work with his team and also Helen I’ve seen someone who can tell stories and nurture lasting relationships; these are two core functions of our business. Our paths have also crossed with his work in the industry with Challenge Tires where I’ve seen his abilities first hand with an events and product focus.”

Also joining the wider team at 4Season Collective is Eloise Adler in a role as graphic designer. Adler has joined 4Season Collective having previously worked at Vulpine in a creative capacity.

4Season Collective will soon announce a number of new partnerships.


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