The founder and former boss of Pearl Izumi USA is to take the reins at the Canadian bike togs maker, acquired by Cannondale last year.

Stan Mavis to head Sugoi

Stan Mavis is become the president of Sugoi Performance Apparel; a wholly owned subsidiary of Cannondale Bicycle Company.

Mavis co-founded Pearl Izumi in the USA and held the titles of president and chairman for 12 years. Most recently he was the Senior Vice President of Product for Brooks Sports where he was responsible for design and product development for apparel, accessories and footwear. Mavis was a world class runner with the Athletics West Track Club and participated in Nike’s product development process. He remains a runner and an avid cyclist.

“We are tremendously excited to have an icon such as Stan join our team in this leadership role,” said Matt Mannelly, CEO of Cannondale.

“Our apparel and accessories products are an important part of our mission to deliver innovative products to runners and cyclists around the world. As president of Sugoi, we’re looking forward to Stan’s vision and capitalizing on his international experience in product design, merchandising and distribution to bring our premium-performance products to market.”

Mavis said: “The people at Sugoi have done a tremendous job which is apparent by the technical and innovative design direction the company is taking. I’m excited about the opportunity to return to the cycling industry and re-establishing relationships with the great people in that community.”

Mavis will be located at Sugoi’s HQ in Vancouver, Canada.

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