SRAM reveals trio of new hires and promotions

SRAM has announced a trio of new hires and promotions within the business.

Nico Wolf will take on the European technical event marketing specialist role and become the new SRAM European truck driver. Maximillian Topp is welcomed to the team as PR coordinator, and Todd Anderson will become European technical sports marketing specialist.

Wolf is a qualified truck driver with event experience in motorsports. His academic field of study was Automotive Business Management, and he went on to focus his talents in Commercial Vehicle Technologies. With two-and-a-half years already in house at SRAM’s DSD Germany, combined with his training as a mechatronics engineer, Wolf is poised to be strong addition to the SRAM sports marketing team.

“There’s so much I’m looking forward to. Being out there at the events and meeting people at the biggest races in the world,” commented Wolf.

Maximilian Topp joins the European PR team bringing decades of public relations experience. Topp initially gained his marketing and PR experience in managing Product, A&R, and PR for 20 years in the music industry. He later followed his passion for cycling and became a journalist for several German bike magazines, before taking on the role of athlete manager, team manager and events manager for Giant Bikes Germany.

“I was already riding SRAM products long before joining the company, so I am super stoked to join SRAM. I’m looking forward to working in a great team with the best products on the market,” commented Topp.

Todd Anderson has been the European events front man for SRAM and RockShox for the past five years. Every year, Anderson dedicated 22 weeks on the road to ensuring athletes, consumers and event participants were in the best possible position to race, receive required support and be continually educated on SRAM and RockShox products. In his new role as the European technical sports marketing specialist, Anderson will work to ensure SRAM sponsored athletes receive the best technical support at European events.

“The cool thing about my new position is continuing to work with athletes, but actually moving over into what I’m more familiar with which is working with them directly and giving them the best support possible to achieve their goals,” concluded Anderson.