SRAM has launched the Eagle Powertrain, designed to complement Eagle Transmission and AXS technology to provide riders with a “complete,…
SRAM has expanded its senior leadership team, including an internal promotion to lead its quality group, along with the addition…
Josh Kendrick has been appointed as SRAM's new vice president of marketing and communication (Marcom), becoming only the second in…
SRAM’s Tibor Gijssen has been promoted to European aftermarket sales director, reporting to John Nedeau, global sales vice-president. Gijssen’s new…
Randy Neufeld, SRAM's director of advocacy, is set to retire later this year. After 14 years of growing and leading…
SRAM’s popular GX groupset is the latest to receive the direct-mount treatment, waving goodbye to the derailleur hanger and derailleur…
SRAM has unveiled its latest product with the new Eagle Transmission. The Eagle Transmission, marketed by the brand as “the…
SRAM has released the latest development in its Force AXS groupset, including a new shifter designer and updated rear derailleur. …
SRAM has announced its commitment to a new production facility in Taichung, Taiwan. SRAM has been a committed manufacturer in…
SRAM is extending its presence in the Italian market by opening a new Technical Service Support Center and consolidating the…