SRAM

SRAM unveils Eagle Transmission as ‘the dream delivered’ 

SRAM has unveiled its latest product with the new Eagle Transmission. The Eagle Transmission, marketed by the brand as “the…

4 hours ago

SRAM releases new Force AXS groupset, developed for WorldTour pros 

SRAM has released the latest development in its Force AXS groupset, including a new shifter designer and updated rear derailleur. …

3 weeks ago

SRAM announces new production facility in Taiwan

SRAM has announced its commitment to a new production facility in Taichung, Taiwan. SRAM has been a committed manufacturer in…

1 month ago

SRAM extends presence in Italian market with Service Center and changes in distribution structure

SRAM is extending its presence in the Italian market by opening a new Technical Service Support Center and consolidating the…

4 months ago

Panaracer and Focal Events partner for Dirty Reiver gravel event

Panaracer and Focal Events have announced a new partnership for the Dirty Reiver, for 2023 and beyond. Now in its…

5 months ago

BikeBiz’s guide to the latest chains, gears and cranks

BikeBiz takes a look at the latest chains, gears and cranks from some of the leading brands in the sector,…

5 months ago

SRAM’s David Zimberoff to leave post to focus on transportation research project for World Bicycle Relief

David Zimberoff will soon leave his post as vice president of marketing at SRAM, to focus on a transportation research…

5 months ago

SRAM and Women in Sports Tech partner to increase opportunities and representation of women in cycling

SRAM and Women in Sports Tech (WiST) have announced a partnership that will promote and increase opportunities and representation of…

6 months ago

SRAM CFO Mike Herr to retire after 28 years, Heather Bridges to take over

SRAM has announced that its CFO Mike Herr is to retire after 28 years with the company. Heather Bridges has…

7 months ago

SRAM eTap AXS x Ribble Gravel Ti unveiled at Grinduro

British bike brand Ribble Cycles has created a one-off titanium gravel bike to maximise the benefits of SRAM’s eTap AXS…

8 months ago