BikeBiz Bicycle and cycling retail news
After 14 years on Kingsbury Street, SRAM has relocated its global headquarters to the hot West Loop neighborhood of Chicago, an area being transformed by new restaurants, retailers, and tech firms including Google (it was originally a meatpacking and industrial district.
The SRAM team officially moved into the 1000 West Fulton Market Street facility June 1, occupying the entire fourth floor of the Fulton Market Cold Storage building, now known as 1KFulton.
The 70,000 square foot facility features a 1/8th mile test track, prototype machine shop, test lab, and industrial design workshop. The new space currently serves 150 employees, with room for up to 200.
The world’s second largest bicycle component manufacturer was founded just a few blocks away from the new HQ.
“This new facility was designed to be open, naturally lit and conducive to creative development and communication,” said SRAM President Stan Day. Adding, “We’re just blocks from our founding location where it all started in 1987, so there is some history for us here. This was a long anticipated move and we’re incredibly excited to be here.”
1KFulton will also serve as HQ for World Bicycle Relief as well as the SRAM Cycling Fund.
