With more than 20 years of research and development behind them, SQlab has “learned that true comfort isn’t just a feeling, it’s something that can be engineered.”
With this front of mind, the German business has launched its ‘This is the difference’ campaign – highlighting the depth of its accrued knowledge and capability in applying this to products which address challenges faced by cyclists of all kinds.
As the campaign launches, the brand highlights that it “rethinks cycling from the rider’s perspective – because anyone who wants to ride longer, healthier, and with more joy needs products that fit perfectly.”
This is why SQlab develops ergonomic solutions for every contact point on the bike: hands, pelvis and feet. Whether on the road, trail, or daily commute, the SQLab goal remains the same: maximum performance, noticeable comfort, and long-term injury prevention.
At the core of this approach is an “intelligent sizing system”. By precisely measuring key pressure points and tailoring the shape and function of each product to the rider’s unique needs, SQlab aims to ensure that every cyclist finds what, for them, is ‘the perfect fit’.
An honest look at what really matters
Talking about the challenge of creating the perfect fit, the brand states: “Every ride is different, even when the route stays the same. It’s not just about the miles you cover, but how you feel along the way. That’s why we don’t believe in standards. We believe in individual riders. In their movement, their anatomy, their ride. We measure each individual so their bike adapts to them, not the other way around.”
This is why SQlab develops ergonomic solutions for every contact point on the bike: hands, pelvis and feet. Whether on the road, trail, or daily commute, the goal remains the same: maximum performance, noticeable comfort, and long-term injury prevention.
The opportunity for retailers and riders alike
For retailers looking to provide ride comfort and performance optimised solutions to customers, whatever their riding style or need, the team at SQLab is confident that its approach to product development offers a range of options.
Every innovation begins in the Lab, the brand’s R&D centre, where science, biomechanics and technology combine to shape future solution-focused products. Every saddle, grip and pedal is based on data and refined through pressure mapping, lab tests and real-world feedback.
