BikeBiz Bicycle and cycling retail news
As of November 1st, Chicken CycleKit will be taking over the distribution of the Sport Tourer brand.
The sister company of Selle Italia, Sport Tourer, will be supplying Chicken with quality leisure and commuting saddles, complementing the existing range of Selle Italia.
A spokesperson for the distributor said: "Having both names under one roof will create the right synergy for both brands, and enable us to cover all market segments efficiently, providing the consumer with the perfect saddle every time."
For information on becoming a stockist either call the sales office on 01525 381347 or order from Chicken’s B2B site at www.chickenb2b.co.uk
