London bike shop bought by outdoor chain

Snow+Rock acquire Cycle Surgery

Cycle Surgery has been taken over by Snow+Rock for an undisclosed sum. The company, which operates from seven locations in London, signed a deal with Snow+Rock this week, following talks based around keeping the Cycle Surgery identity alive.

Dion Taylor, Managing Director of Snow+Rock said:

“The combination of these two brands will give us the opportunity to introduce cycling to our core customer base UK wide and helps us to fulfill our ambition to be the best independent specialist sports and outdoor retailer in the UK year round.

"The team at Cycle Surgery offer outstanding knowledge, customer service and a real passion for cycling; all attributes which we value highly."

Ben Cater (co-founder of Cycle Surgery with Stephen Swinton) said:

“After owning and managing Cycle Surgery for fifteen years we have decided that the time is right to bow out of the cycle business. Earlier today we signed over our ownership of the Cycle Surgery to Snow+Rock.

"Through discussions with the owners of Snow+Rock, we felt enormous synergy and confidence that they would stay true to our core values, whilst taking Cycle Surgery to the next level. They have a first rate infrastructure that can only benefit Cycle Surgery in the coming years making our brand a household name UK-wide, while maintaining our core value ‘that customers should leave our stores more enthusiastic about cycling than when they entered.’"

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