BikeBiz Bicycle and cycling retail news
Having previewed the Smith Optics catalogue to dealers at January’s Core Bike trade show, Saddleback has today confirmed an exclusive distribution deal has been signed and stock is now available.
The announcement coincides with the long-anticipated launch of the multi-award-winning Forefront all-mountain bike helmet to UK consumers.
Richard Mardle, senior brand manager of Saddleback said: “We are very excited to announce our partnership with Smith Optics. We feel their products represent innovation, performance and style, making Smith the choice of action-sport athletes worldwide. We are delighted that Smith Optics see us as the right partner for their company and we are confident we can make the Smith Optics an essential part of our dealers’ business.”
Based in Sun Valley, Idaho, Smith Optics was founded in 1965 with the invention of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. This invention revolutionised the powder skiing experience and has led Smith Optics to be an eyewear leader on a global scale.
Saddleback: 01454 285 285
