BikeBiz Bicycle and cycling retail news
Michelin has announced Silverfish as the new distributor of its bike ranges throughout the UK and Republic of Ireland in a new partnership deal.
The agreement marks a consolidation to a single exclusive distributor arrangement.
Marc Speed, commercial market product manager, said: “Working with Silverfish to support existing retailers and expanding our retail presence is a key next step in our strategy to grow our share in the UK and Republic of Ireland markets.
“The Michelin brand, our race-proven products and Silverfish’s industry leading service will be a powerful combination.”
Darren Mabbott, Silverfish managing director, said: “It’s a great honour to be partnering with a brand of the scale and scope of Michelin.
“We’re great admirers of their current market-leading tyre and tube ranges but we’re equally excited about the many new and innovative products coming down the line.
“Michelin will be a great fit with our portfolio and we wholeheartedly share their ambition to re-establish them as the number one bicycle tyre brand.
“We can’t wait to start talking to retailers about this brilliant new addition to the Silverfish family.”
