BikeBiz Bicycle and cycling retail news
This month marks the beginning of an exclusive distribution arrangement between Moore Large and Sigma Sport, German producer of bicycle computers, GPS, lights and sport watches.
Growing its UK business is a key aim for Sigma in making the strategic decision. MD Frank Sirringhaus said: “Based on the experience and constructive cooperation with Moore Large in the previous years, Sigma Sport is confident to grow the business in the UK further. We have learnt from Moore Large, which is extremely sales-and marketing focused company, and we look forward to intensifying our future cooperation successfully.”
Steve Palmer, product manager for Moore Large, enthusedd: “Excited is an understatement.
"Sigma as a company and a brand hold some pretty strong values that we wanted to share and take onto the next level in the UK, product has to be perfect and the customer is always key. We believe in building relationships and in this we see a great partner in Frank and the team at Sigma Sport, we are looking forward to taking on this long established brand and putting our full weight behind it and telling the story.”
