BikeBiz Bicycle and cycling retail news
Chocolate gels not to your taste? How about margherita pizza? Clif Bar is to produce "real food" pouches for athletes who want to be powered by something a little different. The new range comes in both sweet and savoury recipes.
There are currently four flavours: Banana Beet with Ginger, Banana Mango with Coconut, Pizza Margherita and Sweet Potato with Sea Salt
Each recipe contains Certified USDA organic ingredients and is designed to capture the desire of athletes who want their sports nutrition to look and taste like the food they make at home. For example, the organic bananas in Banana Mango with Coconut provide both glucose and fructose for energy, while organic sunflower seed butter in Pizza Margherita delivers some fat and protein for longer-duration training and racing.
“Athletes are increasingly taking a simpler approach to performance nutrition, so we combined real food ingredients in a convenient, resealable pouch,” said Chris Randall, senior brand manager of the Clif Performance Athlete Segment.
“Our athletes say that these savoury recipes help combat palate fatigue, allowing them to consume the nutrition their bodies need during longer-duration activities.”
Clif Organic Energy Food sweet recipes are crafted for activities of one hour or more, while savory recipes also include small amounts of protein and fat beneficial for activities lasting two hours or longer. Team CLIF Bar athletes report that savoury flavors help satisfy physiological cravings for electrolytes as well as emotional cravings for salty, comfort food and real food textures on-the-go.
Each recipe is gluten-free and does not contain partially hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. All recipes source ingredients that are not genetically engineered.
