Shyre Bikes, the family‑owned UK brand making “lightweight, great‑value children’s bikes”, is turning to affiliate marketing as a key driver of growth.
Founded to get more kids riding and keep cycling accessible for families, Shyre’s bikes rival the big names for quality but come without the big‑brand price tag.
Affiliate marketing is proving the perfect fit. By partnering with trusted cycling media, family lifestyle bloggers, and influencers, Shyre aims to reach more parents through voices they already trust. Partners such as CycleSprog use unique tracking links to measure and attribute every sale, giving full transparency and accountability.
“It’s a low‑cost‑of‑sale route for us – we only pay commission on confirmed sales,” explains founder Kev Williams. “That means our spend is efficient and focused entirely on results.”
For Shyre, affiliate marketing is more than a sales tool. It’s a way to build a network of advocates who share the same mission: to see more children cycling and enjoying the health, confidence, and independence that riding a bike brings.
In Williams’ words: “If we can get more kids on bikes, we’re investing in the future of UK cycling – and affiliate partners are helping us make it happen.”
A simple Shopify bolt‑on manages the entire process, from tracking sales to paying commissions, making it straightforward for affiliates to get involved. Shyre provides them with high‑quality creative assets, detailed product information, and seasonal promotions – such as the current summer discount and free helmet offer – so they can promote the brand easily and effectively.
How the business began
In November of 2024 BikeBiz sat down with Williams to explore his background and the way this shaped the first 12 months of trading. The full feature, which originally appear in print, can also be found online.
