BikeBiz Bicycle and cycling retail news
The National Trust has chosen Shred magazine as a partner to give wider publication to its cycle routes in accross the UK.
The partnership will see the National Trust supporting the editorial team’s activities in 2011 with a full line up of events and roadtrips along the way.
Shred’s Steve Toze explained: “At Shred we have been hammering away at having a good time on our bikes since 1996. With some amazing new trail centres going into our patch of the UK it is great that the National Trust approached us to help to take the message out there. The National Trust owns a lot of land that is great for riding, surfing, walking and camping – all things close to our hearts. What is really cool for us is that this relationship doesn’t pivot around us having to dress in large amounts of lycra and step onto the podium at events nationwide, we just have to do what we’ve always done and ride heaps of different types of events, enjoy ourselves and talk about what the Trust has to offer riders and the new things that are to come – so just adding to what we’ve always done so well. “
National Trust territory covers 24,989 hectares of land across the UK and Ireland.
A Shred and National Trust team will be unveiled at their official launch in mid-February, along with more information on the new trail centres being constructed as part of 1SW project.
