In a move that underscores an ongoing commitment to cycling, Shimano and Amaury Sport Organisation (A.S.O.) have announced the extension of their successful partnership for an additional four years, now running until the end of 2028.
Shimano’s long-standing relationship with A.S.O. is understandably seen as a testament to its deep-rooted involvement in cycling.
This collaboration will continue to cover some of the most prestigious events in the UCI WorldTour cycling calendar, including grand tours like the Tour de France, the Tour de France Femmes avec Zwift, La Vuelta, and La Vuelta Femenina by Carrefour.es.
Additionally, it encompasses renowned classics such as Paris-Roubaix, Liège-Bastogne-Liège, La Flèche Wallonne, and Paris-Tours, alongside popular amateur events like L’Étape du Tour de France and Roc d’Azur CIC.
Christian Prudhomme, Tour de France director: “We are delighted to continue our partnership with Shimano, a key player in both professional and amateur cycling.
“Their technical expertise and commitment to innovation are essential assets for the success of the races we organise.
“Their professionalism ensures optimal and fair conditions for all riders. This renewal reflects the mutual trust we have in each other.”
A History of Partnership
Shimano’s partnership with A.S.O. began with the grand tour, La Vuelta, where the blue Shimano neutral service cars became globally known as #CochesAzules.
2014 marked the year in which Shimano took fans inside a grand tour for the very first time, with a team-staff-eye view, behind the scenes, as well as delivering a pioneering new dimension to live race footage.
2021 saw the Shimano neutral service support expand to include the world’s most well-known grand tour, the Tour de France and various Spring Classic races.
Shimano’s involvement in these events allows them to play a crucial role in ensuring the safety and fairness of the competitions, with the brand contributing to the quality and integrity of each race by ensuring that all riders—regardless of their drivetrain choices—receive the support they need to perform at their best.
Yuzo Shimano, executive vice president, bike planning department, Shimano said: “At Shimano, we believe that cycling is about the journey, not the destination. That’s why we are happy to extend our partnership with Amaury Sport Organization.
“Together, we will ensure that every rider on the road, competing at the highest levels, receives the same level of support and expertise that our mechanics and drivers possess, so they can achieve their goals.”
