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Shimano has signed a ‘presenting sponsor’ deal with the UCI for the UCI Mountain Bike World Cup, good through until 2008.
Shimano will also be the exclusive provider of neutral technical assistance for both the UCI Mountain Bike World Championships and UCI Mountain Bike World Cup events.
A statement from Shimano said:
"We from Shimano are very satisfied that we were able to expand our partnership of the UCI by supporting the Mountain Bike World Cup events as from this year. It will give us additional opportunities to stay in close contact with professional riders, teams and consumers to gain immediate feedback from the market about our components."
UCI ‘technical assistance’ guidance:
http://www.uci.ch/modello2.asp?1stlevelid=C&level1=3&level2=2&idnews=3252
