Shift Cycling Culture launches Climate Action Pulse Check 2024

Shift Cycling Culture, a non-profit organisation dedicated to accelerating climate action in the cycling world, is launching an annual Climate Action Pulse Check for the Cycling Industry.

The 2024 Climate Action Pulse Check is the first edition of this global survey, showcasing how companies in the cycling sector are integrating climate action into their strategies and how these efforts are perceived by the cycling community. It gathered insights from 84 industry professionals across 16 countries and 240 cycling consumers from 19 countries.

The annual report aims to enhance transparency, drive action, and further support the industry’s collective efforts to reduce its environmental impact.

Each industry participant receives a personalised benchmark report that compares their company’s progress with others.

Key findings of the 2024 Pulse Check include:

80% of industry representatives report that their companies are taking a strategic approach to climate action, with 35% having made considerable progress and being able to track their results.

Industry professionals are generally more optimistic about sustainability efforts compared to cyclists, many of whom feel that climate action should be a higher priority for the industry.

A significant 77% of cycling consumers have switched brands due to sustainability concerns. They place the highest value on product longevity and repairability.

Many companies are concentrating on using materials with a lower climate impact, and engaging the supply chain is seen as a crucial way to scale climate action throughout the industry.

Up to 87% of industry representatives recognise real benefits from their climate efforts beyond just reducing emissions. These benefits include product innovation, increased employee motivation, legal compliance, and the development of new business models.

Common obstacles faced include a lack of resources, regulations, knowledge, and support from management.

61% of industry representatives are involved in collaborations that focus on climate and sustainability issues.

About the Climate Action Pulse Check

Launched in 2021, the Shift Cycling Culture Climate Commitment provided a crucial starting point in the cycling industry. More than 80 companies committed to measuring and reducing their climate impacts in line with the Paris Agreement and global goal to keep temperature rise to 1,5 degrees.

Two years later, in 2023, Shift introduced the Climate Action Roadmap, an open-source self-assessment tool designed to guide organisations from ambition to action. The annual Climate Action Pulse Check is seen as a tool to monitor the progress of the industry in these areas.

The full free report can be downloaded at shiftcyclingculture.com.