BikeBiz Bicycle and cycling retail news
Selle Royal S.p.A. has signed a binding agreement to purchase a majority interest of Justek, the largest bicycle saddle manufacturer in China.
With the acquisition of Justek, Selle Royal now has five saddle manufacturing plants in strategic locations around the world: one in Italy and one in the UK to supply the European markets, one in Brazil to service the South American markets, and now two Justek factories in China, in Shanghai and in Tienjin, to supply the Far Eastern markets, including Asian bicycle assembly factories.
The company has no aims to relocate production from existing plants and this investment will have no effect on any production or personnel at any of the company’s locations.
The primary goal is to promote in the Chinese market and offer Asian customers the same saddle product differentiation, service and development that Selle Royal has been offering in Europe, Brazil and the USA.
