Sean Yates added to London Bike Show line-up

The London Bike Show has today announced that Sean Yates will be speaking at the event, courtesy of Ribble Cycles.

Taking place at London’s ExCel from 29th to 31st March, the show will have more than 300 bike, kit and accessory brands on display. There will also be opportunities to test ride the latest bikes on the test track and kids test track, and a mini pump track.

Yates is the latest addition to the lineup, which includes Katie Archibald, Helen Wyman, Sean Kelly and Ben Tulett. Appearing in association with Ribble Cycles, Yates will speak on stage at the show about his cycling career and his recent move to riding e-bikes. Earlier this year, he was announced as the ambassador for Ribble’s e-road bike, the Endurance SLe, and Ribble will also be launching some new products at the show.

Speakers spanning all disciplines of cycling, triathlon and other sports will feature across three different stages – the main Performance Theatre, where Yates will be speaking, the 220 Triathlon Experts Stage and Casquette Live.

Yates said: “The London Bike Show always attracts an impressive selection of speakers and guests, and I’m looking forward to joining those this month to chat about my racing days and life since leaving the pro peloton. Since becoming a Ribble ambassador I’ve been riding their E-Road bike the Endurance SLe and this new direction for me is something I’m keen to share at the show.”