BikeBiz Bicycle and cycling retail news
The London Bike Show and Triathlon Show: London has announced the addition of Casquette Live to the 2019 event.
Casquette Live’s women specific programme, created and curated by Casquette media and magazine, will have its own stage within the show, showcasing a range of interviews, discussions, tutorials and stories from women’s cycling.
Danielle Welton, founder of Casquette, said: “This is our chance to bring the attitude, aesthetic and humour of Casquette vividly to life, and we can’t wait to introduce our fans to the women fuelling their passion for riding in an event format. The programme is a proper belter and the women who we have lined up to share their stories and experiences on-stage and in masterclasses are true legends!”
It has already announced guests including professional riders Katie Archibald and Helen Wyman, cycling journalist Rebecca Charlton as well as former professionals Molly Weaver and Iris Slappendel. It will also include a track stand workshop by women-only cycling club Velociposse and a Saddle Library in association with London Bike Kitchen. Specialist advice and test ride opportunities will be available.
A series of bespoke Casquette Live ticketing packages are available for individuals and groups, which include a copy of the ‘Motivational Manual’. Further demonstrations and events will be taking place during the programme, with topics ranging from cyclist specific yoga to ‘everything required for your own backpacking adventure’. A finalised scheduled will be announced ahead of the show.
Geraldine Reeve, show director, said: “It’s fantastic to be working with Danielle and Casquette Magazine to ensure that women’s cycling is well represented at the show. By introducing some exciting and engaging content, specifically for women, we will have a great opportunity to grow the show and even out the male/female split – which has traditionally been 80% male and 20% female. It’s also a unique opportunity for our exhibitors to engage with our growing female audience and sell more products at the show and beyond.”
The show will take place at London’s ExCel from 29th to 31st March, and it was recently reported that ticket sales are up 20% versus the same period in 2018 and 2017.
