Tyre brand Schwalbe has taken out bus ads in London, Bristol and Dublin.

Schwalbe takes ads on the road

Schwalbe UK has started advertising on the backs of buses in London, Bristol and Dublin. The ads are for the company’s Durano Double Defence tyres.

"For every nasty in the road, there’s the new Durano Double Defence bike tyre,” says the ad.

Schwalbe UK is a wholly owned subsidiary of the Schwalbe brand of Germany. The ads were booked via Transport Media, the transport advertising specialist division of Media Agency Group.

In other news...

The eBike Store in Durham is up for sale 

The opportunity to buy an e-bike-specific retailer has emerged in the north east of England. …