Paul Sinnott and Gary Adcock both join the company from Falcon Bikes.

Saracen appoints two territory managers

Saracen Bikes has appointed two territory sales managers to cover the companys growing IBD network. Paul Sinnott and Gary Adcock both join the company from Falcon Bikes.

Paul’s territory will cover all of Scotland and Cumbria. Since 2003 Paul has been with Falcon and prior to there he spent 15 years with Scott Oilers.

Gary will be looking after the South West. Gary also joined Falcon in 2003 and prior to this spent valuable years at Extra, Second Level Sports and FW Evans. He brings with him an extensive knowledge gained from roles both in distribution and retail.

The two appointments give Saracen Bikes four permanent territory managers on the road. It has put in place ambitious targets of at least one in-store visit every month.

Commenting on the appointments, Paul Stanforth, managing director of Saracen said: “We are really pleased with these two appointments as Paul and Gary bring with them more than 30 years of experience in the cycle industry. We have a fantastic dealer network of IBDs, which we are continually looking to grow. Therefore we are always on the look out for talent, both internal and field sales, as Saracen Bikes – and specifically our new APS range – continues to win business and a new generation of dedicated enthusiast fans.”

More information on the brand and its range can be found at or contact either Paul on or Gary on

In other news...

Gruppo Media acquires majority stake in cycling creative agency Conductor

Gruppo Media Ltd, the publisher of Rouleur and organiser of Rouleur Live events, has announced …