BikeBiz Bicycle and cycling retail news
Saddleback has reached an agreement with SRAM Corporation of Chicago USA to distribute its Road product lines in the UK along with Fisher Outdoor Leisure, starting immediately.
Saddleback director Andy Wigmore said: “We are very pleased to be adding SRAM’s road products to our brand portfolio. We have been watching their progress in the road market very closely for the last couple of years and there is no doubt that they have taken huge steps forward in establishing themselves as a very credible force in this category.
"Winning the Giro this year and getting Gold in the Olympic Triathlon is evidence of this.
“We think this is a very exciting time to be partnering with them and their confidence in us is a clear indication of how far our company has come is such a short period of time.
"We have some very exciting plans to replicate in the UK what SRAM have managed to do internationally and the first opportunity for the trade to see that will be at our 2009 Launch shows.”
10th & 11th September – Haydock Park, Manchester
12th September – Imber Court Sports Club, East Molsey, Surrey
16th& 17th September – Redwood Lodge, Bristol
Saddleback will also be exhibiting the complete SRAM road line with dealer and consumer test bikes available at the London Cycle Show October 9th-12th.
Saddleback is also the exclusive UK distributor of Felt Bicycles, Zipp and Castelli.
Richard Allmark of SRAM UK distributor Fisher Outdoor Leisure said:
"We are committed to working with SRAM to support this new global distribution strategy which has made SRAM road products available to their entire Zipp distribution network.
"Fisher has enjoyed a strong relationship with SRAM for the last 15 years and look forward to this relationship continuing with the launch of SRAM wheels and Truvativ Hammerschmidt over the coming weeks.”
