BikeBiz Bicycle and cycling retail news
Saddleback has announced a new exclusive distribution partnership with Push Industries, with immediate effect.
As an extension of the Push brand in the UK, Saddleback will be providing a full range offering to the trade and public as well as customer services and warranty support.
“We build an incredibly high-performance product, but ultimately we’re obsessed with our customers experience of that product and our brand,” said Push founder Darren Murphy.
“Within 15 minutes of arriving at Saddleback, I could see the attention to detail, the passion, the precision: the obsession with excellence. I immediately knew our DNA was a match.”
Saddleback’s Push brand manager Ross Grimmett added: “Just as Darren has seen his pursuit of excellence reflected in our attitude at Saddleback, we share his passion for unlocking the suspension potential of every rider’s mountain bike to improve the ride experience.
“The brand’s ElevenSix shocks and ACS3 fork kits will totally transform your bike making it incredibly sensitive and responsive – and with service intervals air-based products could only dream of.”
