Saddleback staff expands as reshuffle announced

Saddleback has announced significant staff changes and a reshuffle that sees existing staff taking on a range of varied roles.

James Wellman has joined the team and will serve as area manager for the South West, Wales and the Channel Islands. Saddleback National Sales Manager, Anthony Evans said “We are very pleased to welcome James to Saddleback and the expanding sales team.

“His experience as an area manager, along with his obvious professionalism and industry knowledge, made James the stand out candidate to continue to develop the South West, Wales & Channel Islands territories and continue the excellent work done by Oli Hunter over the last few years.”

Wellman is contactable via his e-mail at or by phone on 07769682429.

Oli Hunter will remain at Saddleback, taking on the new role of mountain bike territory manager. In this role he will concentrate on developing the mountain biking side of the Saddleback brand portfolio. “With the increasing number of high profile mountain bike brands in the Saddleback portfolio, it makes sense for someone with Oli’s skillset and knowledge to be the person to really concentrate on developing those brands,” said Anthony Evans.

Hunter is contactable via his e-mail at or by phone on 07917462225.

Further expansions include Carles Coleman moving from the customer service team to a technical role, specialising in ENVE and Chris King servicing as well as running Saddleback’s fleet of demo bikes. Coleman is replaced in customer service by Will Poole, who moves from the service and warranty department.

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