Rutland Cycling opens new store in Leicester

Rutland Cycling’s new superstore, located at Everards Meadows on Soar Valley Way in Leicester, has opened its doors.

Customers visiting the 10,000 square foot store will discover a full range of bikes and electric bikes from brands including Trek, Giant, Specialized, Scott, Whyte, Liv, Frog, Gazelle and Kalkhoff, along with cycle clothing, parts and accessories and a fully Cytech-accredited workshop for servicing, repairs and custom upgrades.

The store is open seven days a week from 9am to 6pm, with late opening until 8pm on Wednesdays.

It also features the Meet your Match interactive head-to-toe sizing tool, and has all the latest products and bike tech as well as a friendly, expert store team on hand to guide customers through the range of options.

David Middlemiss, Rutland Cycling’s chief executive, said: “Working together with our many local partners, including Everards, Blaby District Council, Leicester City and County Councils, Sustrans and SmartGo, the aim is to reach out to the community to make cycling more accessible, encourage cycle to work through engaging with local businesses and support the development of more cycle routes in and around the city and surrounding areas.

“Opening our new Everards Meadows store, alongside the café, is the start of an incredible leisure and tourism site, a great addition to Leicester. We’re here to welcome all cyclists, from beginners to performance athletes, and the location couldn’t be better – you can ride straight out of our door, traffic-free, onto the National Cycle Network and explore miles of cycle-friendly paths and lanes.

“This is an exciting time for Rutland Cycling – our new Leicester store will move cycle retail up to the next level, delivering a premium, department store experience to customers, with a full range of products in stock, interactive product displays, custom sizing and fit technology and, most importantly, the top-quality service that Rutland Cycling is renowned for, with an exceptional team of qualified staff and a strong ethos of a friendly, family-run business.

“We believe passionately that to get more people making cycling part of their lives, you’ve got to make it convenient and easy. Our stores are open seven days a week, with hundreds of bikes on display, a full Cytech workshop offering while-you-wait repairs, and plenty of advice and guidance. Whether you’re a beginner or a performance athlete, we welcome all cyclists to our stores.

“We look forward to being part of the local and cycling community in Leicester, building good relationships with the business and retail sectors, local cycling clubs and groups, schools, individuals and organisations, to help grow and support the cycling community in Leicester.”

Ria Lohse, associate at Franklin Ellis Architects, added: “The new Rutland Cycling store is the gateway building to the development of Everards Meadows site. Occupying a prominent corner plot, this architecturally distinctive building invites visitors in from the neighbouring highways and the nearby Fosse Shopping Park.

“The welcoming natural material palette, as well as the building’s beautiful curved stone wall, give a fantastic first impression to anyone visiting the surrounding countryside. It is very exciting to see the first phase of this fantastic regeneration development reach completion.

“The previously inaccessible green space is now available for the public to enjoy and explore via the new footbridge, footpaths and cycleways.”

Alongside the opening of the new Leicester store, Rutland Cycling has recently opened a new 15,000 square foot store in Milton Keynes, bringing the total number of stores to 14 across Central England.

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