Russell Stout joins 2pure as head of digital

2pure has appointed Russell Stout to the position of head of digital, with the remit to manage the online promotion and sales for the growing range of brands represented in its portfolio.

Support for brands and retailers online is vital in the current retail climate and with 2pure channel managers, Stout will work to define strategies to deliver sales, value and support for 2pure brands, retailers and end consumers.

George Bowie, 2pure managing director, said: “Digital is undoubtedly a challenge for distributors and retailers and we aim to address this by providing support to our brands online that also works with the needs of our dealers, the aim being to raise the profile of our brands online and develop strategies that support all sales channels and the end consumer.

“We’re delighted to welcome Russell Stout to the team and look forward to embracing challenges and rewards that the digital channel can offer.”

With 30 years of marketing communications experience, Stout joins 2pure from Shand Cycles, a business he set up in 2011 with Steven Shand to manufacture adventure touring cycles in the UK. Prior to that he was the founder of Whitespace, one of the UK’s leading digital design and advertising agencies working across a wide and varied range of blue-chip clients.

“It’s great to join a company that genuinely works hard to support both brands and dealers and I look forward to getting stuck into the role,” Stout said. “2pure has a range of brands across the cycle, run, outdoor and lifestyle channels that are genuinely innovative in their products and positioning and it will be a joy to bring them to life online.

“With the marketing team that’s already in place to support websites, email, social media, search, and display advertising, I look forward to developing strategies and campaigns that support all sales channels.”