Rouleur Classic LDN appoints PaceUp Media as PR agency

Rouleur Classic LDN has announced the appointment of PaceUp Media as its PR agency for this year’s event.

The cycling and adventure sports media agency is to provide PR and press office functions to the show which returns to London’s Victoria House from 31st October to 2nd November.

PaceUp Media director Tom Copeland said: “We’re really excited to continue to cement our relationship with Rouleur and to start working on the Rouleur Classic LDN.

“The show brings together the cream of the crop from professional cycling and premium marques within the sport and is revered for doing so. Rouleur’s decision to partner with PaceUp Media further concretises the hard work and intrinsic know-how that we bring to all our projects.”

Rouleur Classic LDN will showcase over 50 premium cycling brands, exhibiting performance bicycles, clothing and accessories.

Exhibitor booths for the London show have already sold out with over 20 new brands joining this year’s line-up including Pinarello, Bianchi, Speedplay, Swift Carbon, Ribble, De Rosa, PEdALED, SCOTT and Exept.

Rouleur managing director Bruce Sandell added: “The Rouleur Classic is world’s finest cycling exhibition. We have created a unique and innovative environment which engages high spending cycling fans with the very best brands – this combination has proven to increase both brand awareness and sales.

“We are looking forward to working with the experienced team at PaceUp Media to further build on this – as we start to take the show into international markets in 2019 and beyond.”

The 2019 show has already confirmed Greg LeMond, Phil Anderson, Sean Yates, Mat Hayman, Damiano Cunego, Rob Hayles and The Cycling Podcast with more to come.

“It is a great honour to host Greg LeMond at the 2019 Rouleur Classic, another ‘pinch me, is this real’ moment for the Rouleur team, who work tirelessly to bring the greatest names in international cycling to the Rouleur Classic,” said Sandell. “We have had a tremendous response from our audience of loyal cycling fans to Greg’s appearance.

“With this growing collection of Grand Tour legends and bicycle industry visionaries, alongside a wealth of exclusive brand launches and cycling memorabilia, this year’s show is set to be the best yet.”

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