Patent-holding US brand looking forward to 'building on momentum in the UK'

Rolf Prima Wheels roll into Hotlines portfolio

US hand-builder of high-performance wheel systems Rolf Prima is to work with Hotlines.

Hotlines will be handling UK distribution for the brand, which is based in Eugene, Oregon on the US west coast – a hotbed for all forms of world class cycling – road, mountain, triathlon and gravel.

Best recognised as the originator of the paired spoke design, Rolf Prima holds many wheel patents and has been on the sharp end of wheel system innovation from the beginning. All engineering and testing is performed in their Eugene, Oregon facility where for the last 15 years Rolf Prima has built every wheel by hand. In 2014 Rolf Prima expanded their US footprint bringing aluminium rim manufacturing in-house.

“We’ve had such a strong reception in the UK over the last five years and we are happy to pair up with a partner who can help us build on that momentum," said Rolf Prima Owner Brian Roddy. "The team at Hotlines all ride and are excited about riding. That matches perfectly with our company ethos and culture.”

Declan Deehan, Hotlines marketing manager, added: “The fit for us is tremendous. We already work with other iconic US handmade brands like Lynskey who understand the value of making something well. The opportunity to work with the wheel craftsmen of Rolf Prima is a great extension of our business."

Interested dealers should contact their local area rep for more details:

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