Just three miles from its old location, the brand has had to move to accommodate further growth

Rolf Prima HQ moves and expands

Hand-built wheel and rim manufacturer Rolf Prima has moved its manufacture and offices to a new purpose-built facility in Eugene, Oregon – about three miles from their previous location – just four years after the firm last moved to accommodate its growing business. 

“I think I’m one of the few people who like moving. It’s hectic, but exciting and new.” said Rolf Prima Owner Brian Roddy. “When we brought alloy rim manufacturing in-house, we quickly outgrew our previous building. Our new building gives us a lot more space to not only accommodate our growth, but allow us to be efficient at the same time. To compete as a US manufacturer, we need to be dialed.”

The move is now complete as the offices joined production which had moved two weeks prior.

Roddy added: “As a small business owner, this is new territory for me as well as for our team. Our dealer network and customers have really supported us and we look at this expansion as part of us doubling down on US manufacturing and making great stuff here at home."

Rolf Prima’s headquarters new shipping/mailing address:

Rolf Prima
940 Wilson St.
Eugene, OR 97402

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