BikeBiz Bicycle and cycling retail news
Bristol-based cycle accessory company RideGuard has launched an extensive range of fully customisable mudguards.
The company is offering a free design service, in which customers can receive bespoke designs and graphics.
The team behind the brand expressed their passion for supporting the British cycling industry and extolled the importance of UK based design, testing and production: “Our range covers mountain, road, CX and commuter bikes. With more products in the pipeline, the brand is going from strength to strength,” said Daniel Gaby, UK sales manager.
"The custom-branded guards are now a key part of our business. With our in-house design team and local manufacturing, we can turn the guards round within a couple of weeks; it’s really easy to order. They not only help the dealer add value to a bike sale but with the shop branding on the guard they are also advertising their business. It’s really a win-win situation for the dealer.”
RideGuard is also making a push with brand marketing by signing Grant “Chopper” Fielder as a brand ambassador for the MTB range. More information on the brand and the new products can be found here.
