Ride UK tops social media engagement table

SocialBakers.com has placed Ride UK’s social media efforts top of the pile, ahead of companies such as Innocent Smoothies – known for customer engagement.

Engagement rate on Facebook is calculated as the average number of likes, comments and shares per post on a given day, divided by the total number of fans per page. It reflects the percentage of your fan base that reacts on average with your post.

Factory Media, Director, James Carter said: “We are delighted to be able to offer access to incredibly powerful communities like Ride UK BMX that can genuinely change your future marketing prospects. Whether you have a hardcore product or mainstream proposition, striving for the deepest levels of engagement with the target audience is becoming increasingly important. Ride UK is proud to have built one of the coolest communities online that live and breathe the BMX scene."