A new cycling industry podcast named “Ride To Success” has been launched by Pedro Couto Lopes.
The podcast has been created to dive into cycling’s latest trends, technology, community needs, and business strategies, and offers insights for enthusiasts and industry professionals alike
Pedro Couto Lopes, founder and host of the Ride To Success podcast, commented: “The launch of the Ride To Success podcast is the culmination of countless hours of behind-the-scenes effort to bring the podcast to fruition.
“Ride to Success is more than just a podcast—it reflects my love for cycling and a shared path toward collective growth. I created it to bring cycling enthusiasts, industry insiders, and curious minds closer to the heart of cycling. Through discussions with a wide range of guests, I aim to share stories that inspire, educate, and push us forward as an industry. I cover the big and small aspects of cycling, from new brands and worldwide movements to community-specific needs and innovative business strategies.
“My conversations with diverse guests delve into the relentless pursuit of personal growth, creativity, and an active lifestyle, all through the lens of strengthening ties within the cycling industry and cycling community. ”
Upcoming guests include:
– Rachael Burnside – head of marketing and growth at Shift Active Media
– Miles Baker Clarke – head of strategy and creative at Fusion Media Services
– Dame Sarah Storey – Paralympian and Active Travel commissioner for Greater Manchester Combined Authority
– Caz Conneller – director of community and culture at Loud Mobility
– Bas Tietema – owner of Tour de Tietema racing team
– Will Butler-Adams OBE – Brompton CEO
– Kate Veronneau – Zwift director of women’s strategy
The podcast is available to listen to on Spotify, as well as many other popular platforms including Apple Podcasts and YouTube.
