Firm follows up last year's acquisition with fresh site

Ribble launches new site complete with bike builder

Ribble Cycles has launched a new consumer site following last year’s acquisition

The redesigned site at has an updated and modernised version of Ribble’s Bike Builder tool, allowing customers to fully personalise their carbon road bike by choosing from a wide range of frames, components, add-ons and extras.

The website has a cleaner and more responsive design, with streamlined functionality and improved user friendliness, designed to improve navigation through a varied range of cycling products.

Earlier this year Ribble appointed Jon Owen as chief executive officer and Matthew Lawson as chief digital officer.

Lawson said: “Ribble Cycles is truly paving the way in terms of creativity, customisation and innovation in our sector, and this is mirrored in our new website and our customers’ improved online journey. The new site is revolutionary for the biking community due to our bike builder tool, and overall is much smarter and user-friendly, making product personalisation as easy as riding a bike."

Ribble Cycles is based in Preston and focuses on providing a bespoke offer for customers with specifically customised carbon road bikes. Aside from own brand product, Ribble also supplies high performance bicycle parts from a number of brands including Shimano and Campagnolo. Recent cycle reviews have included 10/10 in Cycling Weekly for Ribble’s Sportive Bianco and 98% in Cycling Active’s £1,000 bike test. 

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