BikeBiz Bicycle and cycling retail news
British cycle tubing brand Reynolds Technology has teamed up with the co-owner of menswear store Oi Polloi Nigel Lawson, to design and launch a contemporary collection of Reynolds casual wear.
Reynolds and its licensee Heritage Apparel Limited have developed an AW’17 menswear collection in conjunction with the Manchester retailer, all of which sport the classic 531 and 753 Reynolds decal branding.
Inspired by Reynolds’ rich British cycling heritage and its extensive archive, the collection references classic cycling pieces for detailing and styling. It is comprised of t-shirts, polos, track tops and outerwear.
For the launch of the collection, Oi Polloi’s Nigel Lawson said: “It’s been great working with the team at Heritage, re-energising one of British cycling’s most
famous brands with the new collection we’ve designed. When we started to look at designing the collection.
“It was amazing to see the wealth of Reynolds historical memorabilia available to us and the depth of the history of the Reynolds brand. We’ve respected the brand’s history while giving things a modern twist.”
Reynolds MD Keith Noronha commented: “Reynolds are delighted to work with Nigel Lawson and Heritage Apparel on this project. The creativity of the designs – based on our cycle tubing decal artwork and imagery – has been amazing. The result is a line of clothing that we would love to wear ourselves.”
The collection will be available in selected UK retailers from August 2017. Reynolds will be exhibiting at Jacket Required next week.
