BikeBiz Bicycle and cycling retail news
Raleigh UK has accelerated its SRAM distribution by holding its first SRAM showcase event, inviting customers to see the new AXS electronic component integration system at its offices in Nottingham.
The new SRAM AXS Red eTap and Eagle group sets were available for Raleigh’s IBD customers to see and test. The new wireless electronic components are cross compatible and include the Reverb AXS remote dropper post, RED eTap AXS road group set, XX1 and X01 Eagle AXS mountain bike group set.
Customers were able to order the Red eTap AXS to take away on the day.
Lee Kidger, parts and accessories business manager for Raleigh UK, said: “There was a great atmosphere with dealers engaging with the product. It was clear from the feedback that Raleigh UK is establishing itself as one of the top UK distributors for parts and accessories.”
