BikeBiz Bicycle and cycling retail news
Rad Power Bikes, a global direct to consumer e-bike brand, is expanding in Seattle.
The company is upgrading its US footprint from 7,000 to nearly 33,000 square feet in the Ballard neighbourhood where the business has been headquartered since 2015. There is also a new flagship showroom and service centre, which is the brand’s only brick-and-mortar location in the US. Seattle serves as Rad Power Bikes’ global headquarters alongside its regional offices and showrooms in Vancouver, British Columbia, and Utrecht, the Netherlands.
“This is an exciting milestone for our business and our customers. We’ve moved on from our small start-up spaces to an environment we built to take us through the next phase of hypergrowth,” said Mike Radenbaugh, co-founder and CEO of Rad Power Bikes. “Most importantly, we built a new destination for our massive community of owners where they can experience the brand, kick the tyres with us, and be even more involved in the e-bike revolution.”
The flagship retail showroom and service centre is five times larger than the company’s previous location. Riders from the greater Seattle area, surrounding states, and across the country can visit the brick-and-mortar store to test ride the full lineup of e-bikes, purchase an assembled model, and pick up accessories and merchandise. Customers can also have their e-bikes maintained and repaired on-site by Rad Power Bikes’ team of mechanics.
The brand employs an international team of nearly 100 employees, 70 currently in the US, with headcount expected to double this year, it said.
