BikeBiz Bicycle and cycling retail news
Pure Electric has agreed an exclusive distribution deal with Analog Motion to offer its customers the new Analog Motion AMX Le Classic.
“The e-bike is set to define the highly competitive lightweight commuter category,” said a statement, “following a series of customer-led refinements by Analog Motion from the original AM1 bike first launched in 2017.” The e-bikes are available in either Deep Blue or Pearl White and come in two sizes, 55cm and 60cm.
Hackney-based Analog Motion has chosen Glastonbury’s Pure Electric to distribute its e-bike through the retailer’s network of high street stores and website.
“Analog Motion has produced a really well-thought-out bike at a very competitive price,” said Pure Electric’s Peter Kimberley. “Its decision to offer it exclusively through Pure Electric is a reflection of our rapid growth and our position as the leading retailer of e-bikes and electric scooters in the UK.”
Analog Motion’s Jack Chalkley added: “We’ve designed this e-bike to be effortless to own and to ride; everything about it makes the journey as simple as possible. Given its network of shops and ethos of good customer support, Pure Electric is a natural choice for us to partner with.”
The AMX Le Classic:
– Low weight at 15.9kg
– Belt drive system
– Wide Kevlar tyres
– Clean, simple classic frame design, made from aircraft-grade aluminium
The AMX Le Classic is available to purchase from Pure Electric either in-store or online.
Read the January issue of BikeBiz below:
