Rich Townsend fills Bikebiz in on the latest from his upstart business

Pure Distribution: “We seek to have a high-end product in each race market.”

Professional BMX racer Rich Townsend has set up a new distribution business carrying both Answer racing products and own-branded Pure Bicycle Co. framesets.

Townsend’s UK designed, Italian-built Pure framesets span a number of sectors, from road, race BMX, four-cross, through time trial and more.

Making use of tried and tested Dedacciai tubing throughout the line, Townsend told BikeBiz that Pure aspires to "have a high quality product in each race sector, designed and tailored to the racer who will only run the very best products on the market."
It’s not just super high-end gear available via Pure though. The 7000 series aluminium road frame and fork package is a highlight, costing just £499 at retail. Availability for most of the Pure line is expected to be mid July, though pre orders are being accepted at present. Titanium frames are expected shortly too, though Pure asks that enquiries for these be made on an individual basis at present.

Answer, one of the larger brands on the BMX race scene, has a key product in this season’s catalogue in the form of the ‘Dagger’ fork, described by Townsend as "one of the big three in the market and the most high-end of those choices." At £259, the Expert fork comprises high-density 4k woven carbon legs and a 7075 steerer tube.

Kid’s pro-level race goods will also be imported via Pure, which has a variety of handlebar’s within its catalogue, most notably the Mini and Expert Carbon at £80 and £110 retail price, respectively.

The distributor has made bold moves in pushing the brand name on the race circuit, with 11 professional riders riding Pure’s BMX product on the track, while Ria Goodwin, the 17 to 24 ladies world champion will be competing this season aboard Pure RS and TT builds.

Pure Bicycle Company is contactable on 01582 882919, or via email on

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